15 Simple Yet Effective Email Marketing Tips

  • December 16, 2014

Before you get engaged in Marketing your business, products or services through email read these Email Marketing Tips. You should also know that some email service providers – ESP – allow customers to send up to 4000 emails per month for free. The good thing is that no credit card required. You can give it a try

  • Avoiding The Spam Filters: The majority of large Internet service providers now use rigorous spam protection mechanisms to trap unsolicited e-mail before it gets into their customers inbox. Spam filters generally “rank” each e-mail by a number of different criteria, and, if that e-mail rates above a certain level (such as 10 spam points), then it is flagged as spam and deleted.To make sure your e-mails don’t get flagged as spam — and deleted before they even get to your subscribers — avoid using words such as ‘Free’, ‘$$$’, ‘Save’, ‘Discount’, etc in both the subject line and the content of your e-mail.
  • Maximizing Click-Through Rates: Both web pages and e-mails can contain a lot of text and graphics, and this sometimes makes it harder to get your subscribers to perform a certain task, such as clicking on a link to see your special offers.Numerous research papers tell us that the majority of Internet users respond better to a plain, bold, blue text link — such as this — as opposed to a banner or button. So, if you’re going to include links in your e-mails, make sure they are bold, blue and underlined. This will mean that more subscribers click through, meaning more conversions/sales for you.
  • The Power Of Personalization: If you were standing in a crowded mall, which of these would get your attention: “HEY, YOU!” or “HEY JOHN” (assuming your name is John). The power of personalization can and should be used in your e-mails. In-fact, by simply starting your e-mail with “Hi [subscriber_name]” instead of the boring “Hi there”, you can increase both your reading and click-through rates by up to 650%. Why? Put simply, it’s because your subscribers feel like they already have a relationship with you as you’ve addressed them by their first name.

Related: What is a fully managed email marketing agency?

  • One-Click Unsubscription: If you want to grow your mailing list, then there’s 2 things that you absolutely must have: a double opt-in process, and a quick way to unsubscribe. In some countries, it’s actually mandatory by law that every e-mail has an unsubscribe link in it. The unsubscribe link should take the recipient directly to a page where they are then removed — courteously — from your mailing list.
  • Signup Confirmation: Don’t get accused of spamming — always, and I mean always use a double opt-in confirmation process. Double opt-in means that after your visitor initially enters their e-mail address to subscribe to your list, you should then send them a “confirmation” e-mail. This e-mail should contain a special link back to your e-mail marketing program, which will then verify that this visitor did indeed sign up to your mailing list.
  • Tuesday / Wednesday = Increased Response: Studies conducted by online research analysts have shown that the best days to perform a mail-out to your list are Tuesday and Wednesday, as this is when people are more receptive to communication. This means that they are more likely to read your content and click on links, meaning more sales.On Mondays, everyone is still recovering from a hectic weekend. On Thursday and Friday, people are already too busy looking forward to the weekend. We’ve actually experimented with this, and received the best results by sending out e-mails at around 2-3pm (American Pacific Time) on a Wednesday.
  • Repeat Email Communication: An autoresponder is an e-mail that is scheduled to be sent at a certain time interval after someone subscribes to your mailing list. Autoresponders are a great way to automatically follow up with your subscribers or provide them with more information on your products/services.For example, if you provide a free newsletter, you could setup 3 autoresponders for new subscribers: the first is sent 1 hour after they subscribe. It contains a thank you message and a link to get 10% off your newly released eBook.The second is sent 24 hours after they subscribe, telling them about your community message boards, and the third is sent 72 hours after they subscribe, in which you can offer them a special deal on becomming a paid member of your site.Autoresponders help your subscribers build trust in both your company and your brand, and this can help make it easier when trying to close sales in the future.
  • Consistency Is The Key: If you’re running a newsletter or frequent e-mail publication, make sure you keep the look and feel consistent from issue to issue. By keeping the look and feel consistent, you help to maintain and strengthen your brand and your image to your subscribers, which again will make it easier to close sales when you need to.Create a template for your newsletter and whenever you need to create a new issue, use that template as the basis for each issue.
  • On Time, Every Time: When sending a regular e-mail to your subscribers, always make sure that it’s sent on the same day, at the same time. For example, every Wednesday at 3pm. Your subscribers will come to “expect” your e-mail to arrive in their inbox on the same day at the same time every week, meaning that they want to read your content and are generally more receptive to any special offers or promotions you may include.
  • The Half-A-Second Subject Line: When your e-mail arrives in your subscribers inbox, you generally have about half a second to catch their attention with the subject line of your e-mail. After this, they will either delete your e-mail or ignore it. In your subject line, try and specify a benefit that the subscriber can expect by reading your e-mail. For example, instead of using ‘Our Site Newsletter Issue #1’, use ‘Our Site Newsletter: 10 Tips for Financial Freedom‘.
  • The Free Bonus Hook-In: Free is overused these days, especially on the Internet. However, if you’re looking to grow your subscriber list, then create or source a product of value to your visitors (such as an eBook or discount coupon) and offer it to them for free when they signup for your newsletter.To make sure they don’t simply type any e-mail address into your subscription form, setup an autoresponder to send them the free bonus 1 hour after they subscribe to your newsletter.
  • The Preview Pane: Popular e-mail clients such as MS Outlook show a preview of an e-mail when it’s selected in your inbox. Always have some interesting content at the very top of your e-mail, as this is the part that will show in the preview window of your subscribers e-mail program. If it’s interesting enough, then your subscriber will open your e-mail and continue on reading.
  • Link-Click Testing: When creating marketing e-mails, try using different text for both content and links. Also try re-positioning images such as logos and buttons. After sending about 3 different e-mails, compare the click-through stats and see which one worked best. Now, when you need to send marketing e-mails in the future, you know that you will be sending the right mix of content and images that will attract the most click-through, and ultimately the most sales.
  • Email-Based Learning: Add value to your website, build trust in your visitors, establish your credibility and collect more subscriptions to your mailing list by setting up an e-mail-based learning course. To do this, simply create a series of autoresponders (for example, 5) containing unique content. Then, schedule the first one to be sent after 24 hours, the second after 48 hours, etc.
  • Always Sign On The Dotted Line: Always include a signature at the bottom of your e-mails, as it’s one of the easiest ways to attract more traffic to your website. This signature should include your personal details, your company details, and an unsubscribe link. You can use your signature to link back to your website, and even to other products. Here’s a sample signature:

Regards,
Michel Noujaim
President – BabilooHost.com
Visit our website at http://www.babiloohost.com

 

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CEO & founder of CNet Marketing, and is also the founder of a very successful international web hosting company "www.BabilooHost.com" has 14 years of experience in web services industry, a Leading Fully Managed Email Maketing Solutions "www.inteliMails.com" and Online Marketing Agency "www.CNetMarketing.com".

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